The way things run
We follow the work from the first email to the final invoice, and the route is rarely the one on the org chart. Then we rebuild the bits worth rebuilding, so the business keeps moving when you’re not in the room.
The business outgrew the way you set it up.
Operations, systems, and the unglamorous middle.
SE2 is a Sydney advisory outfit. We work on the bit that never makes the strategy deck: who does what, and why the same problem keeps landing back on your desk.
What we get called in for.
They almost always turn up together. Work usually starts small, because that’s the honest way to find out what you’re dealing with.
Systems and tech
CRM, workflow, automation, reporting. Choosing them, wiring them together, and making sure your team will use them rather than quietly going back to the spreadsheet they trust.
Growing, properly
New markets, more people, or a better margin on what you already sell. We do the numbers with you and write the plan in plain English.
Built to run without us.
Short jobs, proper handover. The measure of a good one is that you don’t need us for the next one. The cost is your team’s time while we are in, because a handover only sticks if they helped build the thing.
01
We come and have a look
We sit with the people doing the job and follow it the whole way through. We look properly before we say a word about what to change.
02
We tell you what is worth doing
A shortlist, with the effort and the payoff next to each item. You choose.
03
We build it with your team
The process and the systems, built next to the people who will run it. The knowledge stays put once we’ve gone.
04
We hand it over and get out of the way
We write it down and hand it to a named owner. After that the next change is one your team makes without picking up the phone.
The best systems are the ones your team forgets are there.
Twenty-odd years of running operations inside small businesses and startups, now spent helping other people sort theirs out.
Three ways this usually goes.
It depends on what the first look turns up.
The first look
A short, fixed-price piece of work. We come in, follow the work, and come back with what is worth changing, what it’d take and what you’d get for it. Yours to act on, or not.
Sleeves up
We do the heavy lifting on the rebuild and your people learn it as we go. By the end they’re running it and we’re answering the odd question.
Someone in your corner
A standing arrangement for when you just want a second head on things. Monthly, or on call for the decisions that deserve one.
Tell us what’s going on.
Tell us what’s bugging you and we’ll tell you straight whether we can help. If someone else is a better fit, we’ll say so and point you at them.